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Online insightful customer service training

An online training course that equips service professionals to deliver outstanding customer experiences, through a deep understanding of customers' motivations.

Accreditation: 2 CPD hours

In an extremely competitive world, customer experience is what differentiates you from your competition.

Bringing together powerful and proven techniques, Every Customer Wants® helps service professionals create outstanding experiences for every customer, every time. By uncovering the specific needs of the customer, service professionals can deliver real solutions that are personalised and unique, increasing customer satisfaction and driving loyalty.

This highly interactive online training uses authentic scenarios, giving people the opportunity to practise and build their confidence before using the techniques with real customers.

Course Overview

SCORM compliant

SCORM compliant:
course available directly through this website or can be hosted within your own organisation's Learning Management System.

Time to complete: 1 hour 15 mins

Time to complete:
1 hour 15 mins

Course access: 1 year

Course access:
1 year

face to face or online

Available in face to face
or blended formats
as well as online

Audience: Suitable for all

Suitable for everyone in all customer contexts and service environments

Assessment: Final test included as standard

Final test and CPD certificate included

2 CPD Hours

1.25 CPD hours

Is this course right for you?

Sales professionals using the techniques will feel confident to:

  • Create stronger customer relationships
  • Improve customer retention
  • Build brand loyalty
  • Achieve greater job satisfaction

If you could deliver an excellent customer journey every time…

wouldn't you?

This edition of Every Customer Wants® is primarily aimed at people working in commercial sectors. If you are interested in our Public Service Edition, please click here.


Introducing Every Customer Wants®
Discover the impact of positive customer experiences for you and your organisation.
15 minutes
Every Customer Wants® Techniques
Explore the techniques of Every Customer Wants® to help you consistently deliver positive customer experiences.
40 minutes
Practice Scenarios
Practise your new skills through realistic conversations with customers.
10 minutes
Every Customer Wants® Online Assessment
Build your own confidence by completing the assessment and reflecting on your learning. Receive your CPD certificate for mastering Every Customer Wants®
10 minutes


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*Displayed pricing represents a 10% or more saving per licence compared to the price of the first tier of 1-49 licences at £29.

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